NP
Results for a wellness brand

What a full email program looks like

Every new subscriber gets a welcome series, and every buyer moves through flows that bring them back.

Signup→Welcome series→First order→Post-purchase→Replenish & loyalty→Win-back
$1.3M

email revenue in 12 months

Half

of online revenue came from email

$94K

from the welcome series alone

+82%

Black Friday month email, year over year

34K

loyalty members

Case studies

Two brands, real numbers

What the work was, and what it brought in.

THCa and wellness brand

An email program that brings in about half of online sales

Amber runs email for a brand with 50,000+ customers: the welcome series, flows, weekly campaigns and big launches. For Black Friday and Cyber Monday, email ran together with Discord, social giveaways and affiliate pushes, with a report on what's working every week.

$1.3Memail revenue in 12 months
$94Kfrom the welcome series
+82%email revenue in Black Friday month, year over year
Brewer holding a box of fresh peaches
Craft beer brand

Weekly releases that sold out in under a minute

Amber marketed a new beer release every week across Instagram, Facebook, email and the website, and planned and shot much of the content herself. She moved email from Mailchimp to Klaviyo and built the list from scratch. The beer is now sold at Whole Foods and Wegmans.

135KInstagram followers, up from 50K
0→10Kemail subscribers
+30%roughly how much company revenue grew while she was there
Kind words

What people say about working with Amber

From colleagues and partners, shared on LinkedIn.

“She works effortlessly with teams across retail, wholesale, e-commerce, events, and creative, ensuring that every product launch, promotion, and event is on point and aligned with company goals. Her contributions have been key in driving sales, increasing engagement…”
Max R.Operations leader, craft brewery
“Her exceptional eye for photography and design truly stood out, ensuring the final product exceeded expectations. Amber’s attention to detail, creativity, and professionalism made the entire process seamless and enjoyable.”
Kevin C.Communications manager, client photoshoot
“Her expertise in branding and photography told the story of that business, enhancing customer engagement, and supporting retail and wholesale operations.”
Everett H.Colleague, craft brewery
“Whether it’s executing a complex marketing campaign, navigating unexpected obstacles, or crafting compelling visual narratives, Amber consistently delivers exceptional results.”
Charles P.Designer and photographer
“The way she captures and displays products makes me want to reach through the screen and grab everything she showcases.”
Kasie M.Events and public relations
“She’s highly prolific and proficient with a camera, but more importantly, she’s an excellent visual storyteller.”
Tim S.Art director

Want more sales from the customers you already have?

Book a call, and we'll show you the first three things we'd fix.

nowlinparksrva@gmail.com
Nowlin Parks · Richmond, VA · Working with brands everywhere13926 Hull Street Rd #2009PrivacyTerms