Email, content and SEO for growing consumer brands
We're Nowlin Parks, a small marketing studio in Richmond, VA. We run Klaviyo email, search and AI search, website care, and social content made from the photos and videos you already have, so first-time buyers turn into repeat customers. Founded by Amber Nowlin after 12 years in beverage, spirits and wellness marketing.
Richmond, VA · Taking on new clients
Brands Amber has worked with
in email revenue in 12 months for Preston Herb Co
email delivery, up from 86%, for Belfour Spirits
Instagram followers, up from 50K, for a craft brewery
of Preston Herb Co's revenue comes from email
Worked with Preston Herb Co · Sunday Spore · The Veil Brewing Co · Eating Bird Food · Mosto Tequila
Pick a plan, or start small
Start with a one-time project below and upgrade when you're ready. Every plan starts with 3 months, then goes month to month.
Starter
- 4 email campaigns a month
- A checkup on your flows
- Monthly report
Growth
- 8 email campaigns a month
- Flow building and tuning, including subscription and reorder emails
- A/B tests on subject lines and offers
- Fresh email and social visuals made from your existing photos and videos
- Social posts planned, written and scheduled
Full Marketing
- Everything in Growth
- SEO and AI search: 2 optimized blog posts a month, plus product pages written so Google and AI tools can find and quote them
- Website care
- New product photos and short videos each month
- Monthly strategy call
Fractional Marketing Director
- About 10 hours a week
- Strategy and hands-on work across email, search, social, paid and creators
- New photo and video included
- Reporting to your CEO
Klaviyo setup is a one-time $3,000, or half off with a 3-month plan. The $500 email audit is credited toward your first month.
Klaviyo email that pays for itself
Email is usually a store's best-paying channel, and most brands leave money in it. We set up the flows, write and send the campaigns, and tell you every month what's working.
Email Audit
A review of your flows, campaigns, list health and deliverability, with a ranked list of fixes.
Buy the audit
Klaviyo Launch
Setup or a move from Mailchimp. Welcome, abandoned cart, browse, post-purchase, win-back and sunset flows, signup forms, templates in your brand and a deliverability check.
Email Retainer
4 to 8 campaigns a month written, designed and scheduled, plus flow tuning, segments, A/B tests and a monthly report and call.
Wholesale Email & Sell Sheets
Weekly emails to your store and distributor list, a wholesale catalog, sell sheets and sample follow-ups. Amber's wholesale program brought in 50+ new accounts.
Start with the Email Audit
At Preston Herb Co, email brought in about $1.3M over 12 months, nearly half of online sales. The welcome series alone drove about $94K, and Black Friday month email grew 82% year over year.
Emails we've built · scroll each one
What a full email program looks like
Every new subscriber gets a welcome series, and every buyer moves through flows that bring them back.
email revenue in 12 months
of online revenue came from email
from the welcome series alone
Black Friday month email, year over year
loyalty members
New visuals from the assets you already have
We turn your existing photos, videos and creator clips into new email graphics, social posts, ad versions and short edits, then plan and post them for you. No shoot needed. New photo and video shoots are part of Full Marketing.
Asset Refresh & Social
Your existing photos, videos and creator clips reworked into new email and social visuals, ad versions and short edits, plus social posts planned, written and scheduled around your launches.
Creator & UGC Program
Recruit, brief, seed and track creators and affiliates, and turn the best clips into ads. Amber built one that drives 10% to 20% of sales.
Amber grew a craft brewery's Instagram from about 50K to 135K followers with content she planned and shot herself, and ran Pinterest for a food brand at 6.5M monthly views.
Pinterest for a food brand · 6.5M monthly views
Search, AI search & website care
Add these to any plan, or book them on their own.
SEO & AI Search Cleanup
A pass over your product pages and every published blog post: titles, meta descriptions, headings, broken links, alt text and internal links, plus clear product and FAQ answers that ChatGPT and Google's AI answers can find and quote.
Monthly SEO & AI Search
Two blog posts a month written for search and AI answers, plus a monthly check on how your brand shows up in Google and AI tools.
Website Care
Squarespace, WordPress, Shopify or Webflow. Updates, backups, small page edits, banners and speed checks, up to 3 hours a month.
Sites we keep running
Webflow
- Every blog post cleaned up for search
- New page templates and tracking
- Speed fixes with a developer
WordPress
- Site redesign
- Klaviyo signup forms and landing pages
- Site traffic up 331%
Shopify
- Promo codes and launches
- Email and social from day one
- Product pages kept current
Two brands, real numbers
What the work was, and what it brought in.
An email program that brings in about half of online sales
Amber runs email for a brand with 50,000+ customers: the welcome series, flows, weekly campaigns and big launches. For Black Friday and Cyber Monday, email ran together with Discord, social giveaways and affiliate pushes, with a report on what's working every week.
Weekly releases that sold out in under a minute
Amber marketed a new beer release every week across Instagram, Facebook, email and the website, and planned and shot much of the content herself. She moved email from Mailchimp to Klaviyo and built the list from scratch. The beer is now sold at Whole Foods and Wegmans.
Not ready to talk? Get a free email teardown.
Send us your website. We'll look at your signup form, your site and how you use email, then send you a short written teardown within a few business days with the three fixes we'd make first.
The 10-Point Klaviyo Checkup
A 15-minute checklist that shows where your email is leaving money on the table. Score your own Klaviyo account, then fix the gaps yourself or hand them to us.
Three steps to get started
No long sales process. You'll know the plan and the price within a few days.
Free 20-minute call
Tell us what's working and what isn't.
A short proposal
We send the plan and price within 2 business days.
We get to work
We start with a 3-month plan, then go month to month.
Built for brands that can't just buy ads
Beverage and spirits, hemp and wellness, supplements and food brands selling online. When Google and Meta limit your ads, email is the channel you own, and we've spent nearly 9 years working inside those rules.
Hi, I'm Amber, founder of Nowlin Parks.
I've led marketing for a craft brewery sold at Whole Foods and Wegmans and for a THCa and wellness brand with 50,000+ customers. I'm still hands-on in every account: writing emails, fixing sites and turning brands' photos and videos into new visuals.
I've spent nearly 9 years in regulated categories, so I know the ad rules, age gates and careful product claims.
Questions brands ask us
What does Nowlin Parks do?
Nowlin Parks is a small marketing studio in Richmond, Virginia, founded by Amber Nowlin. We run Klaviyo email, SEO and AI search, website care, and social content made from the photos and videos a brand already has. We work with consumer brands in beverage, spirits, wellness, hemp, supplements and food.
How much does it cost?
Monthly plans start at $1,200 a month for Starter, $2,500 for Growth and $4,000 for Full Marketing. One-time projects include a $500 Email Audit, a $3,000 Klaviyo setup and a $750 SEO and AI search cleanup. Website care is $199 a month.
Is there a long contract?
No. Every monthly plan starts with 3 months, then goes month to month.
Do you work with alcohol, hemp and supplement brands?
Yes. Amber has spent nearly 9 years marketing beverage, spirits, hemp and wellness brands, so we know the age gates, health claim limits and ad restrictions those categories run into.
What is AI search optimization?
It means writing your product pages, FAQs and blog posts with clear answers that tools like ChatGPT and Google's AI answers can find, quote and recommend, on top of regular SEO.
Do you need our passwords?
No. You add us as a user in Klaviyo, Shopify or your website platform. We never ask for passwords.
Do you only work with brands in Richmond?
No. We work with brands anywhere, and everything runs remotely.
How do we get started?
Book a free 20-minute call. We send a one-page plan and price within 2 business days, then start with a 3-month plan.
Read our guides: Klaviyo email for hemp and CBD brands and email marketing for spirits brands.
Want more sales from the customers you already have?
Book a call, and we'll show you the first three things we'd fix.
nowlinparksrva@gmail.com